{"title":"NEW PRODUCTS","description":"\u003ch3\u003eFresh finds\u003c\/h3\u003e\n\u003cp\u003eExplore our newest arrivals and see what is just in. This collection brings you the latest styles, useful tools, and must-have items in one easy place.\u003c\/p\u003e\n\u003ch3\u003eAlways updated\u003c\/h3\u003e\n\u003cp\u003eWe add new products often, so there is always something fresh to browse. Check back soon for new ideas, new colors, and new favorites.\u003c\/p\u003e\n\u003ch3\u003eShop first\u003c\/h3\u003e\n\u003cp\u003eBe among the first to discover what is new. Find products that fit your needs, keep your space current, and make shopping simple.\u003c\/p\u003e","products":[{"product_id":"flicking-green-frog","title":"FLICKING FROG GREEN","description":"\u003cp\u003e\u003cstrong\u003eThe Flicking Frog is built for one thing: getting Smashed.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith a thick body, wide kicking legs, and a silhouette that screams easy meal, this frog throws out a heavy thumping action that fires up predators in the shallows.\u003c\/p\u003e\n\u003cp\u003eWhether you’re flicking drains, skipping mangroves, or punching it deep into structure, the Apex Frog stays upright, pushes water, and triggers violent reaction bites from flathead, jacks, barra, trevally, and anything else hunting topwater or shallow‑water prey.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it gets eaten\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHeavy kick legs = maximum vibration\u003c\/p\u003e\n\u003cp\u003eChunky 90mm body = big‑fish confidence\u003c\/p\u003e\n\u003cp\u003eSoft, durable plastic = natural movement\u003c\/p\u003e\n\u003cp\u003eGlitter‑loaded colours = flash and strike triggers\u003c\/p\u003e\n\u003cp\u003eDesigned for weedless rigging in Aussie conditions\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePack \u0026amp; Specs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e2 frogs per pack\u003c\/p\u003e\n\u003cp\u003e90mm length\u003c\/p\u003e\n\u003cp\u003e15.5g weight\u003c\/p\u003e\n\u003cp\u003eTie one on, send it into the danger zone, and let the Flicking Frog do what it was made for — get belted.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy FTP Fishing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe’re not a big corporation — we actually fish what we sell. 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