{"title":"BEST SELLERS","description":"\u003ch3\u003eTop customer favorites\u003c\/h3\u003e\n\u003cp\u003eExplore our best sellers, the products shoppers choose again and again. This collection brings together proven favorites known for quality, style, and everyday value.\u003c\/p\u003e\n\u003ch3\u003ePopular picks, easy choices\u003c\/h3\u003e\n\u003cp\u003eFind standout items across our range, with options that suit many needs and tastes. If you want a trusted place to start, these top-rated picks make shopping simple.\u003c\/p\u003e\n\u003ch3\u003eShop what sells best\u003c\/h3\u003e\n\u003cp\u003eBrowse this collection to discover items with strong demand and lasting appeal. From must-have basics to standout finds, our best sellers are a smart choice for any cart.\u003c\/p\u003e","products":[{"product_id":"f-t-p-shine-paddle-tail-white-85mm","title":"FTP BLAZE PADDLE TAIL SOFT PLASTIC - REAPER","description":"\u003cp\u003e\u003cstrong\u003eBlaze Paddle Tail — Big Kick. Big Presence. Big Fish\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe Blaze Paddle Tail is built to move water and get noticed. With its wide‑kicking tail, natural body roll, and thumping vibration, this lure sends out a pulse predators can’t resist. Whether you’re slow‑rolling it across the flats or burning it through bait schools, the Blaze Paddle Tail delivers explosive strikes in estuaries, rivers, lakes, and light offshore grounds.\u003c\/p\u003e\n\u003cp\u003eIf you want a lure that swims hard, looks real, and gets smashed, the Blaze is your new confidence bait.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize \u0026amp; Pack Quantity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- 85mm 6 per pack\u003cbr\u003e- 100mm 5 per pack\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy the Blaze Stands Out\u003c\/strong\u003e\u003cbr\u003e- Wide‑kicking paddle tail that thumps hard and calls fish in.\u003cbr\u003e- Natural body roll that mimics a fleeing baitfish.\u003cbr\u003e- Soft yet durable plastic for lifelike movement and long‑lasting performance.\u003cbr\u003e- Salt‑infused formula that keeps fish holding on longer.\u003cbr\u003e- Versatile profile that works in clear, dirty, shallow, or deep water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For Targeting\u003c\/strong\u003e\u003cbr\u003e- Flathead on sand flats, drains, and drop‑offs\u003cbr\u003e- Snapper on inshore reefs and rubble patches\u003cbr\u003e- Mulloway around bridges, rock walls, and deep holes\u003cbr\u003e- Australian bass in rivers and impoundments\u003cbr\u003e- Trout in lakes and slow‑flowing rivers\u003c\/p\u003e\n\u003cp\u003eAnything that eats baitfish will smash a Blaze Paddle Tail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Fish the Blaze Paddle Tail\u003c\/strong\u003e\u003cbr\u003e- Slow roll for a steady thump that draws fish in from distance.\u003cbr\u003e- Hop and pause to let the tail kick on the drop.\u003cbr\u003e- Burn‑and‑kill to trigger aggressive reaction strikes.\u003cbr\u003e- Weedless rigging for fishing tight structure without snagging.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Blaze Paddle Tail is a lure you can tie on anywhere and trust to get eaten!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy FTP Fishing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe’re not a big corporation — we actually fish what we sell. 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With its oversized curl tail, natural body roll, and irresistible thumping action, this lure sends out vibrations predators can feel long before they see it. Whether you’re slow‑rolling it across the flats or hopping it along the bottom, the Chief Curl Tail delivers consistent, hard‑hitting strikes in any estuary or freshwater system.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf you want a lure that moves water, calls fish in, and gets smashed all year round, this is your new go‑to.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePack Sizes \u0026amp; Lengths\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e80mm ( 6 per pack) and 100mm (4 per pack)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy the Chief Leads the Pack\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Powerful curl‑tail thump that triggers reaction bites.\u003c\/p\u003e\n\u003cp\u003e- Natural body roll that mimics a wounded baitfish.\u003c\/p\u003e\n\u003cp\u003e- Soft, flexible tail that kicks at ultra‑slow speeds.\u003c\/p\u003e\n\u003cp\u003e- Salt‑infused formula for longer hold time and better hook‑ups.\u003c\/p\u003e\n\u003cp\u003e- Versatile profile that works in shallow, deep, clear, or dirty water.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For Targeting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Flathead on sand flats, drains, and drop‑offs  \u003c\/p\u003e\n\u003cp\u003e- Bream around structure and rock walls  \u003c\/p\u003e\n\u003cp\u003e- Mulloway in deeper holes and tidal edges  \u003c\/p\u003e\n\u003cp\u003e- Australian bass in rivers and impoundments  \u003c\/p\u003e\n\u003cp\u003e- Trout in lakes and slow‑flowing rivers  \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnything that eats prawns, worms, or small baitfish will smash a Chief Curl Tail.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e How to Fish the Chief Curl Tail\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Slow roll for a steady thump that draws fish in from distance.\u003c\/p\u003e\n\u003cp\u003e- Hop and pause to let the tail flutter naturally on the drop.\u003c\/p\u003e\n\u003cp\u003e- Burn‑and‑kill to trigger aggressive reaction strikes.\u003c\/p\u003e\n\u003cp\u003e- Weedless rigging for fishing tight structure without snagging.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Chief Curl Tail is a confidence lure — tie it on, cast it anywhere, and let the tail do the talking.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy FTP Fishing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe’re not a big corporation — we actually fish what we sell. Every lure is designed with real-world use in mind, so you can fish with confidence knowing it’s been tested where it matters.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Flicking The Plastics","offers":[{"title":"80MM","offer_id":52002108703086,"sku":"FTPLT19-3-80","price":8.63,"currency_code":"AUD","in_stock":true},{"title":"100MM","offer_id":52002108735854,"sku":"FTPLT19-3-100","price":8.63,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/0211\/9278\/files\/ftp-chief-curl-tail-grub-reef-candy-2954831.png?v=1776778374"},{"product_id":"flicking-the-plastics-pulse-burst-bait-bundle","title":"FLICKING THE PLASTICS  BURST BAIT BUNDLE","description":"\u003cp\u003e\u003cstrong\u003eBurst Bait Bundle — Maximum Vibration. Maximum Value.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Burst Bait Bundle gives you the full arsenal of our hardest‑hitting vibration soft plastics — the perfect pack for anglers who want to cover every condition, every waterway, and every species. With multiple proven colours and sizes, this bundle delivers explosive vibration, long‑distance casting, and the versatility to fish anywhere from shallow estuaries to deep structure.\u003c\/p\u003e\n\u003cp\u003eIf you want a lure that calls fish in, fires them up, and gets smashed even when the bite is slow, this bundle is the ultimate weapon.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Makes the Bundle Deadly\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Full colour range — switch instantly between natural, bright, and dirty‑water options.\u003c\/p\u003e\n\u003cp\u003e- High‑frequency vibration that triggers reaction bites from distance.\u003c\/p\u003e\n\u003cp\u003e- Compact, dense profile for long casts and fast sink rates.\u003c\/p\u003e\n\u003cp\u003e- Salt‑infused soft plastic that keeps fish holding on longer.\u003c\/p\u003e\n\u003cp\u003e- Versatile across species — perfect for estuary, freshwater, and light offshore work.\u003c\/p\u003e\n\u003cp\u003e- Better value than buying packs individually.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For Targeting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Flathead on edges, drains, and deep holes  \u003c\/p\u003e\n\u003cp\u003e- Bream around pontoons, rock walls, and structure  \u003c\/p\u003e\n\u003cp\u003e- Bass \u0026amp; estuary perch in rivers, creeks, and impoundments  \u003c\/p\u003e\n\u003cp\u003e- Trout in lakes and fast‑flowing streams  \u003c\/p\u003e\n\u003cp\u003e- Any predator hunting small, energetic baitfish\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Fish the Burst Bait\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Lift‑and‑drop to create a burst of vibration on every hop.\u003c\/p\u003e\n\u003cp\u003e- Slow roll for a tight, consistent thump that draws fish in.\u003c\/p\u003e\n\u003cp\u003e- Burn‑and‑pause when fish are chasing fast‑moving bait.\u003c\/p\u003e\n\u003cp\u003e- Vertical jig around deep structure for suspended fish.\u003c\/p\u003e\n\u003cp\u003eThe bundle gives you the flexibility to match the hatch, adjust to water clarity, and stay in the strike zone longer.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy FTP Fishing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe’re not a big corporation — we actually fish what we sell. Every lure is designed with real-world use in mind, so you can fish with confidence knowing it’s been tested where it matters.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Flicking The Plastics","offers":[{"title":"Default Title","offer_id":53071352496494,"sku":"FTP-CB-BUNDLE","price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/0211\/9278\/files\/ftp-pulse-chatterbait-bundle-8273075.jpg?v=1776476570"},{"product_id":"flicking-the-plastics-slayer-minnow-bundle","title":"FLICKING THE PLASTICS Slayer Minnow Bundle Pack - Ultimate Slayer Edition","description":"\u003cp\u003e\u003cstrong\u003eSlayer Bundle — Finesse Power. Maximum Versatility.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Slayer Bundle gives you the complete range of our ultra‑realistic Slayer Minnows — the perfect pack for anglers who want to fish light, fish smart, and consistently out‑fish everyone else on the water. 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Every lure is designed with real-world use in mind, so you can fish with confidence knowing it’s been tested where it matters.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Flicking The Plastics","offers":[{"title":"Default Title","offer_id":53109867118958,"sku":null,"price":27.27,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/0211\/9278\/files\/ftp-slayer-minnow-bundle-pack-ultimate-slayer-edition-2048074.png?v=1776943700"},{"product_id":"rig-straight-orange-original","title":"Rig Straight Original","description":"\u003cp\u003eStop Guessing. Start Catching. 🎣\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eLet’s be real: a crooked plastic isn't just an eyesore—it’s a death sentence for your hook-up rate. If your lure isn't swimming true, you’re just washing your gear. 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No more missed opportunities.\u003c\/p\u003e\n\u003cp\u003eZero-Risk Rigging: Great for kids with integrated finger protection keeps your hands out of the \"danger zone.\" Save your skin for the trophy photos, not the emergency room.\u003c\/p\u003e\n\u003cp\u003eFlexibility: From finesse setups to the heavy hitters, Rigstraight handles up to a 7\/0 hook with ease. The Rigstraight Original can rig from a 2-Inch prawn and up to 7-Inch Minnow.\u003c\/p\u003e\n\u003cp\u003eAussie Tough: Proudly designed and manufactured right here in Australia by a young family. 🦘\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePatent Pending. This isn't just a tool; it’s a tactical advantage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSee it in action: Check out the reels and pro-tips over at @rigstraightfishing on Instagram.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHappy Fishing. Now go out there and make them regret biting.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDimensions : 70mmx95mmx45mm\u003c\/p\u003e","brand":"Flicking The Plastics","offers":[{"title":"Orange","offer_id":53972499136878,"sku":null,"price":15.44,"currency_code":"AUD","in_stock":true},{"title":"Lime Green","offer_id":53972499169646,"sku":null,"price":15.44,"currency_code":"AUD","in_stock":false},{"title":"Lake Blue","offer_id":53972499202414,"sku":null,"price":15.44,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/0211\/9278\/files\/rig-straight-orange-original-9180964.png?v=1776777851"},{"product_id":"flicking-the-plastics-brag-mat","title":"Flicking The Plastics Brag Mat","description":"\u003cp\u003eFTP Bragmat – Measure your PB in style\u003cbr\u003eLevel up your fishing setup with the FTP Bragmat, designed for anglers who want accurate measurements and a clean, professional look in every capture. 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